Wednesday, February 18, 2015
In order to catch an audience's attention, the scriptwriters must create a story and plot that capture the general audience. This includes people from all different types of backgrounds, ranging from categories such as social-economic status, race, age, etc. When most scriptwriters are writing their telenovelas, many are not considering the fact that non-Hispanic viewers are tuning in. Because of the advances in technology, people on the opposite of the world are able to watch telenovelas. This rising global attention to telenovelas is an indicator that proves how popular telenovelas have gotten. They are slowly rising into the Hollywood market. Telenovelas have a wide variety of genres, like American dramas, so audiences of different races are able to watch shows to their own preference. Subtitles in different languages are assisting the globalization of telenovelas. Viewers from around the world are able to empathize with characters in the various situations they are placed in. Because of the rising popularity, writers are beginning to target non-Hispanic countries. They're developing story lines that are more appealing to those outside of the Hispanic countries. Like telenovelas, Korean dramas also are rising in popularity. They are gaining a lot of interest in Hispanic countries and European countries. When I first entered college, I found out that a lot of my hall mates loved Korean dramas. They were fascinated by the culture and asked me a lot of questions about K-Dramas. Marketing for telenovelas are expanding into different networks. I recall a Korean drama website I was on advertising telenovelas. The globalization of telenovelas is spreading the Hispanic culture across the world.